SaaS Partnerships (with NZTE)

Developing effective channel partnerships is crucial for SaaS businesses. It’s also something most companies struggle with.

This practical workshop will cover:
Strategic Partnerships: Learn how to initiate partnerships with clear momentum and leverage to maintain control and scale channel management effectively.

Golden Rules: Discover the importance of designing the 'stick' before the 'carrot', focusing on avoiding losses, ensuring quantifiable investment, and embracing agility and tension as strengths.

Partnership Evaluation: Understand how to rank partnerships based on pain points, speed, market coverage, culture fit, and other strategic factors to maximize impact.

Leverage Types: Explore the key leverage points in partnerships, including marketing, knowledge, financial resources, and competitive pressure.

Examples and Scaling: Gain insights from real-world examples, illustrating how to meet customer needs and scale channels through differentiation and value demonstration.

This session is available to Focus customers only and is fully subsidised by NZTE.