Lunchbox session: Media and PR

This Lunchbox session from Tech Marketers NZ, a Tech New Zealand community, is an informal online conversation about where media and PR fit in the marketing mix in 2026. With PR making a comeback, partly because LLMs pay attention to where brands are mentioned online, the group will discuss who is running PR, what results they are seeing, how LLM visibility is changing the case for earned media, how teams justify the cost, and what works differently in New Zealand versus international markets. There are no presentations and no structured agenda, just a conversation between tech marketers.

It runs online from 12pm to 1pm on Thursday 15 October 2026, and attendees are invited to bring their lunch and a perspective to share. This session is open only to Tech Marketers NZ members, and registration is through the Tech Marketers Member Hub, which requires signing in. Membership is free, but each application is approved by Tech New Zealand's membership team before Hub access is granted. It is for marketers working in tech companies or in technical marketing roles.